November 22, 2025
5 min read
Lattafa has become one of the most talked-about names in affordable luxury fragrance, and 2025 is shaping up to be their strongest year yet. Known for creating high-quality scents that rival designer fragrances at a fraction of the price, the Dubai-based brand continues to impress collectors and casual wearers alike. If you’re wondering which new Lattafa perfumes deserve a spot in your collection, this list covers everything you need to know.
Why Lattafa Continues to Dominate the Affordable Fragrance Market
Before we start the list, it’s worth understanding why Lattafa has earned such a loyal following. The brand specializes in Oriental, woody, and gourmand compositions that feel luxurious without the premium price tag. Their Khamrah line became a viral sensation for its remarkable similarity to high-end offerings, and the Asad collection earned praise for delivering bold, masculine with impressive long lasting Perfumes.
What sets Lattafa apart is their commitment to quality ingredients and thoughtful compositions. Rather than simply copying popular fragrances, they make unique interpretations that often stand on their own merit. This approach has made their new releases among the most anticipated in the fragrance community.
The Standout New Lattafa Perfumes of 2025
Lattafa Dynasty
Dynasty has quickly emerged as one of the most celebrated new Lattafa perfumes this year. This woody spicy creation, crafted by perfumer Alex Lee, opens with an intriguing blend of ginger, bergamot, and raspberry, balanced by warming nutmeg and clary sage. The heart reveals rooibos tea and suede, creating an unexpected yet harmonious combination. Cedarwood, cashmeran, and amberwood form the base, delivering a sophisticated dry-down that lasts for hours.
Fragrance enthusiasts have been particularly impressed by Dynasty’s complexity and versatility. It works equally well for office settings and evening occasions, making it a practical addition to any wardrobe. At under 30 euros, it represents exceptional value for a scent of this caliber.
Lattafa Sherif
For fans of fresh, clean fragrances with depth, Sherif offers exactly what you’re looking for. This woody aromatic composition opens with crisp apple and bergamot, softened by petitgrain. The heart blends cedarwood and cashmeran with an unexpected violet note that adds refinement without becoming overly floral. Oakmoss, musk, and amber anchor the base, providing warmth and longevity.
Many reviewers have drawn comparisons to Parfums de Marly Greenley, noting that Sherif captures a similar fresh-woody character at a much more accessible price point. With around six to seven hours of wear time, it easily carries you through a full workday.
Lattafa Asad Elixir
The original Asad became a cult favorite for its bold, tobacco-forward character, and Asad Elixir takes that foundation to new heights. This concentrated Oriental fragrance opens with pink pepper, saffron, and grapefruit, creating a spicy-fresh introduction. Tobacco, cedar, and vanilla form the heart, while patchouli, frankincense, and cashmeran deliver a rich, resinous base.
Asad Elixir feels like a more refined, intense evolution of its predecessor. The saffron and frankincense additions give it an almost mystical quality, perfect for cooler weather and evening wear. Those who enjoy Dior Sauvage Elixir or Hugo Boss Bottled Absolu will find much to appreciate here.
Lattafa Khamrah Dukhan
The Khamrah collection continues to expand with Dukhan, a name derived from the Arabic word for smoke. This Oriental creation pays homage to the ancient Middle Eastern tradition of burning perfumed incense. The composition opens with warming spices, pimento, and mandarin, leading into a heart of incense, labdanum, orange blossom, and patchouli. Praline, tobacco, amber, tonka bean, and benzoin create a cozy, enveloping base.
Khamrah Dukhan launched in late March 2025 and has already generated significant buzz. It maintains the gourmand sweetness that made the original Khamrah famous while introducing smokier, more mysterious elements.
Lattafa Atheeri
I mean, look at the bottle, it outstanding. Not all new Lattafa perfumes lean heavily into bold, dark territories. Atheeri offers something softer and more ethereal, designed for those who prefer delicate floral gourmands. Passion flower and a dewdrop accord open the fragrance with airy freshness. Orchid and jasmine provide a romantic floral heart, while vanilla and amberwood create a gentle, skin-like dry-down.
Atheeri works beautifully for spring and summer, offering elegance without overwhelming in warm weather. It’s a welcome addition for anyone seeking something lighter from the brand.
Asad Bourbon and Petra
Rounding out the new releases, Asad Bourbon adds another dimension to the popular Asad line with pink pepper, lavender, and mirabelle plum creating a fruity-spicy opening. Meanwhile, Petra draws its name from the Greek word for stone, suggesting an earthy, grounded composition.
How to Choose the Right New Lattafa Perfume
With so many options available, selecting the right fragrance depends on your preferences and intended use. For versatile, year-round wear, Dynasty and Sherif offer the most flexibility. If you prefer bold, statement-making scents for cooler months, Asad Elixir and Khamrah Dukhan deliver impressive projection and longevity. Those seeking something feminine and understated will find Atheeri fits the bill perfectly.
Final Thoughts
These new Lattafa perfumes releasing in 2025 demonstrate why this brand has earned its reputation for punching well above its price point. Whether you’re a seasoned collector or new to the Middle Eastern Fragrances, these releases offer something worth exploring. With quality ingredients, thoughtful compositions, and prices that won’t empty your wallet, Lattafa continues to prove that luxury doesn’t have to be expensive.